进一步规范产品标示 “扫一扫”让你吃得明明白白

发布时间:2023-12-06 16:29:43 来源: sp20231206

   (数)(字)(标)(签)(不)(受)(标)(签)(面)(积)(的)(限)(制)(,)(消)(费)(者)(可)(以)(通)(过)(页)(面)(放)(大)(、)(语)(音)(识)(读)(、)(视)(频)(讲)(解)(等)(多)(种)(形)(式)(更)(便)(捷)(地)(获)(取)(食)(品)(信)(息)(。) (细)(心)(的)(消)(费)(者)(会)(发)(现)(,)(近)(期)(不)(少)(预)(制)(食)(品)(的)(外)(包)(装)(上)(多)(了)(一)(个)(拇)(指)(大)(小)(的)(二)(维)(码)(。)(用)(手)(机)(扫)(描)(这)(个)(二)(维)(码)(,)(可)(以)(看)(到)(该)(食)(品)(的)(配)(料)(表)(、)(生)(产)(日)(期)(等)(更)(全)(面)(的)(信)(息)(。)(这)(个)(二)(维)(码)(就)(是)(我)(国)(目)(前)(正)(在)(试)(点)(的)(数)(字)(标)(签)(。) (食)(品)(数)(字)(标)(签)(试)(点)(工)(作)(由)(国)(家)(卫)(生)(健)(康)(委)(于)(今)(年)(委)(托)(国)(家)(食)(品)(安)(全)(风)(险)(评)(估)(中)(心)(等)(单)(位)(共)(同)(开)(展)(,)(目)(前)(部)(分)(试)(点)(产)(品)(已)(经)(进)(入)(市)(场)(,)(其)(他)(产)(品)(预)(计)(也)(将)(在)(年)(底)(前)(陆)(续)(进)(入)(市)(场)(。)(食)(品)(数)(字)(标)(签)(将)(为)(消)(费)(者)(带)(来)(哪)(些)(便)(利)(?)(又)(会)(对)(行)(业)(产)(生)(怎)(样)(的)(影)(响)(?)(记)(者)(进)(行)(了)(采)(访)(。) (满)(足)(消)(费)(者)(多)(样)(化)(需)(求) (随)(着)(人)(们)(对)(食)(品)(安)(全)(和)(营)(养)(健)(康)(需)(求)(的)(提)(升)(,)(近)(年)(来)(,)(消)(费)(者)(比)(以)(往)(更)(加)(注)(重)(阅)(读)(食)(品)(标)(签)(、)(合)(理)(选)(择)(食)(品)(。)(然)(而)(随)(着)(食)(品)(标)(签)(标)(示)(信)(息)(的)(增)(多)(,)(囿)(于)(商)(品)(包)(装)(上)(的)(空)(间)(限)(制)(,)(很)(多)(食)(品)(的)(标)(签)(信)(息)(印)(刷)(又)(小)(又)(密)(,)(在)(一)(定)(程)(度)(上)(给)(消)(费)(者)(尤)(其)(是)(老)(年)(消)(费)(者)(获)(取)(信)(息)(带)(来)(不)(便)(。)(为)(解)(决)(这)(一)(痛)(点)(,)(食)(品)(数)(字)(标)(签)(应)(运)(而)(生)(。) (“)(数)(字)(标)(签)(通)(过)(二)(维)(码)(等)(形)(式)(来)(展)(示)(食)(品)(信)(息)(,)(消)(费)(者)(可)(以)(通)(过)(手)(机)(等)(移)(动)(设)(备)(扫)(描)(食)(品)(标)(签)(上)(的)(二)(维)(码)(获)(取)(更)(多)(食)(品)(信)(息)(。)(”)(国)(家)(食)(品)(安)(全)(风)(险)(评)(估)(中)(心)(主)(任)(李)(宁)(介)(绍)(,)(其)(中)(包)(括)(食)(品)(的)(配)(料)(表)(、)(生)(产)(日)(期)(、)(保)(质)(期)(、)(产)(品)(标)(准)(号)(、)(生)(产)(企)(业)(等)(详)(细)(信)(息)(。) (相)(较)(于)(传)(统)(标)(签)(,)(数)(字)(标)(签)(不)(受)(标)(签)(面)(积)(的)(限)(制)(。)(李)(宁)(说)(:)(“)(消)(费)(者)(可)(以)(通)(过)(页)(面)(放)(大)(、)(语)(音)(识)(读)(、)(视)(频)(讲)(解)(等)(多)(种)(形)(式)(更)(便)(捷)(地)(获)(取)(食)(品)(信)(息)(。)(数)(字)(标)(签)(大)(幅)(提)(升)(了)(消)(费)(者)(的)(阅)(读)(体)(验)(与)(便)(利)(性)(,)(也)(为)(食)(品)(企)(业)(与)(消)(费)(者)(开)(展)(良)(性)(互)(动)(、)(丰)(富)(标)(签)(展)(示)(方)(式)(提)(供)(了)(空)(间)(。)(”) (记)(者)(在)(北)(京)(盒)(马)(鲜)(生)(林)(奥)(店)(看)(到)(,)(达)(能)(、)(洽)(洽)(、)(星)(巴)(克)(等)(品)(牌)(的)(数)(字)(标)(签)(试)(点)(产)(品)(已)(经)(陈)(列)(在)(货)(架)(上)(出)(售)(。)(记)(者)(拿)(起)(标)(记)(着)(数)(字)(标)(签)(的)(某)(品)(牌)(方)(便)(面)(扫)(描)(,)(可)(以)(看)(到)(传)(统)(营)(养)(标)(签)(、)(生)(产)(日)(期)(、)(产)(地)(等)(信)(息)(,)(还)(可)(以)(点)(击)(观)(看)(冲)(泡)(视)(频)(。)(而)(扫)(描)(某)(品)(牌)(矿)(泉)(水)(的)(数)(字)(标)(签)(,)(可)(以)(看)(到)(其)(钙)(、)(镁)(、)(钠)(离)(子)(含)(量)(,)(以)(及)(水)(的)(软)(硬)(度)(等)(信)(息)(和)(相)(关)(科)(普)(知)(识)(。) (国)(家)(卫)(健)(委)(食)(品)(司)(副)(司)(长)(田)(建)(新)(介)(绍)(,)(目)(前)(全)(国)(已)(有)20(余)(家)(企)(业)(超)(过)40(款)(产)(品)(加)(入)(了)(数)(字)(化)(标)(签)(的)(试)(点)(工)(作)(,)(覆)(盖)(乳)(制)(品)(、)(饮)(料)(、)(包)(装)(饮)(用)(水)(、)(方)(便)(食)(品)(、)(肉)(制)(品)(、)(植)(物)(油)(、)(糖)(果)(等)(主)(要)(食)(品)(类)(别)(,)(下)(一)(步)(试)(点)(范)(围)(还)(将)(进)(一)(步)(扩)(大)(,)(相)(信)(会)(有)(更)(多)(的)(食)(品)(生)(产)(企)(业)(采)(用)(数)(字)(标)(签)(的)(方)(式)(展)(示)(产)(品)(信)(息)(,)(方)(便)(消)(费)(者)(了)(解)(。) (为)(企)(业)(生)(产)(提)(供)(便)(利) (对)(于)(食)(品)(企)(业)(来)(说)(,)(数)(字)(标)(签)(也)(为)(其)(生)(产)(经)(营)(和)(管)(理)(提)(供)(了)(便)(利)(。)(此)(次)(入)(选)(数)(字)(标)(签)(试)(点)(的)(洽)(洽)(食)(品)(相)(关)(负)(责)(人)(姚)(亚)(兰)(告)(诉)(记)(者)(,)(此)(前)(,)(对)(于)(标)(签)(信)(息)(较)(多)(的)(食)(品)(,)(企)(业)(在)(标)(签)(设)(计)(时)(也)(有)(不)(便)(。)(数)(字)(标)(签)(增)(加)(了)(预)(包)(装)(食)(品)(标)(签)(标)(识)(的)(灵)(活)(性)(,)(使)(企)(业)(食)(品)(标)(签)(管)(理)(工)(作)(的)(效)(率)(和)(准)(确)(率)(更)(高)(。)(此)(外)(,)(使)(用)(数)(字)(标)(签)(还)(可)(以)(节)(约)(食)(品)(企)(业)(包)(装)(成)(本)(,)(减)(少)(油)(墨)(使)(用)(量)(,)(对)(环)(境)(更)(加)(友)(好)(。) (“)(当)(前)(国)(际)(物)(品)(编)(码)(组)(织)(也)(在)(全)(球)(推)(动)(物)(品)(编)(码)(载)(体)(从)(一)(维)(码)(向)(二)(维)(码)(的)(迁)(移)(,)(二)(维)(码)(应)(用)(能)(通)(过)(自)(动)(识)(别)(传)(输)(和)(交)(换)(信)(息)(,)(支)(持)(结)(算)(物)(流)(,)(实)(现)(监)(管)(方)(面)(的)(多)(项)(业)(务)(功)(能)(。)(”)(中)(国)(物)(品)(编)(码)(中)(心)(总)(工)(程)(师)(李)(建)(辉)(表)(示)(,)(我)(国)(开)(展)(的)(数)(字)(标)(签)(试)(点)(工)(作)(符)(合)(国)(际)(发)(展)(趋)(势)(。)(事)(实)(上)(,)(目)(前)(已)(经)(有)(美)(国)(、)(日)(本)(等)(不)(少)(国)(家)(和)(地)(区)(在)(推)(广)(使)(用)(数)(字)(标)(签)(,)(标)(签)(数)(字)(化)(在)(全)(球)(范)(围)(内)(将)(成)(为)(一)(种)(趋)(势)(。) (那)(么)(,)(数)(字)(标)(签)(未)(来)(是)(否)(会)(逐)(步)(取)(代)(传)(统)(食)(品)(标)(签)(?)(国)(家)(食)(品)(安)(全)(风)(险)(评)(估)(中)(心)(副)(主)(任)(樊)(永)(祥)(认)(为)(,)(数)(字)(化)(应)(用)(已)(经)(深)(入)(生)(活)(工)(作)(的)(方)(方)(面)(面)(,)(也)(成)(为)(各)(国)(食)(品)(标)(签)(管)(理)(的)(趋)(势)(,)(无)(论)(从)(风)(险)(管)(理)(的)(角)(度)(看)(,)(还)(是)(从)(可)(持)(续)(发)(展)(的)(角)(度)(看)(,)(数)(字)(标)(签)(取)(代)(现)(有)(食)(品)(标)(签)(的)(一)(些)(功)(能)(应)(是)(趋)(势)(。) (不)(过)(,)(数)(字)(标)(签)(完)(全)(替)(代)(实)(体)(标)(签)(还)(需)(要)(一)(个)(比)(较)(长)(的)(周)(期)(,)(同)(时)(也)(要)(满)(足)(几)(个)(条)(件)(。)(樊)(永)(祥)(介)(绍)(,)(一)(是)(需)(要)(提)(升)(消)(费)(者)(对)(数)(字)(标)(签)(的)(认)(可)(度)(;)(二)(是)(需)(要)(食)(品)(企)(业)(将)(数)(字)(标)(签)(作)(为)(常)(态)(化)(的)(标)(签)(载)(体)(,)(在)(食)(品)(生)(产)(中)(按)(照)(标)(准)(要)(求)(规)(范)(使)(用)(,)(逐)(步)(推)(开)(,)(全)(面)(应)(用)(;)(三)(是)(数)(字)(标)(签)(要)(满)(足)(市)(场)(监)(管)(部)(门)(对)(于)(食)(品)(标)(签)(的)(监)(管)(需)(求)(,)(通)(过)(数)(字)(标)(签)(的)(应)(用)(提)(升)(监)(管)(效)(率)(。) (总)(体)(来)(看)(,)(数)(字)(标)(签)(相)(比)(传)(统)(食)(品)(标)(签)(,)(无)(论)(在)(消)(费)(者)(获)(取)(信)(息)(、)(食)(品)(生)(产)(企)(业)(经)(营)(方)(面)(,)(还)(是)(在)(市)(场)(监)(管)(工)(作)(中)(,)(都)(可)(以)(发)(挥)(更)(大)(的)(作)(用)(,)(有)(着)(十)(分)(广)(阔)(的)(应)(用)(前)(景)(,)(但)(要)(达)(到)(这)(一)(目)(标)(还)(需)(要)(各)(方)(共)(同)(努)(力)(。)(田)(建)(新)(认)(为)(,)(数)(字)(标)(签)(的)(推)(广)(应)(在)(满)(足)(公)(众)(日)(益)(增)(长)(的)(食)(品)(安)(全)(和)(营)(养)(健)(康)(需)(求)(的)(同)(时)(,)(兼)(顾)(产)(业)(生)(产)(经)(营)(和)(食)(品)(安)(全)(监)(管)(需)(要)(,)(实)(现)(食)(品)(标)(签)(管)(理)(上)(的)(“)(共)(赢)(”)(。) (进)(一)(步)(规)(范)(产)(品)(标)(示) (记)(者)(走)(访)(北)(京)(各)(大)(超)(市)(了)(解)(到)(,)(目)(前)(已)(上)(市)(食)(品)(的)(数)(字)(标)(签)(呈)(现)(出)(的)(信)(息)(丰)(富)(程)(度)(和)(有)(效)(性)(参)(差)(不)(齐)(。)(比)(如)(,)(一)(款)(食)(用)(油)(的)(数)(字)(标)(签)(详)(细)(列)(出)(了)(配)(料)(、)(营)(养)(成)(分)(表)(、)(产)(地)(等)(商)(品)(信)(息)(,)(而)(一)(款)(黄)(色)(的)(功)(能)(饮)(料)(的)(数)(字)(标)(签)(则)(用)(大)(篇)(幅)(进)(行)(公)(益)(活)(动)(推)(广)(。)(多)(位)(消)(费)(者)(在)(接)(受)(记)(者)(采)(访)(时)(表)(示)(,)(阅)(读)(数)(字)(标)(签)(主)(要)(是)(希)(望)(获)(得)(食)(品)(相)(关)(信)(息)(,)(应)(尽)(量)(减)(少)(对)(企)(业)(的)(相)(关)(展)(示)(。) (那)(么)(对)(于)(数)(字)(标)(签)(这)(一)(食)(品)(“)(电)(子)(身)(份)(证)(”)(该)(如)(何)(规)(范)(管)(理)(?)(樊)(永)(祥)(表)(示)(,)(为)(确)(保)(数)(字)(标)(签)(准)(确)(地)(向)(消)(费)(者)(传)(递)(食)(品)(标)(签)(信)(息)(,)(国)(家)(食)(品)(安)(全)(风)(险)(评)(估)(中)(心)(正)(在)(组)(织)(修)(订)(《)(食)(品)(安)(全)(国)(家)(标)(准)(预)(包)(装)(食)(品)(标)(签)(通)(则)(》)(,)(拟)(将)(数)(字)(标)(签)(作)(为)(推)(荐)(性)(标)(示)(内)(容)(纳)(入)(食)(品)(安)(全)(国)(家)(标)(准)(的)(范)(围)(,)(明)(确)(其)(应)(用)(原)(则)(、)(要)(求)(和)(展)(示)(内)(容)(,)(保)(证)(数)(字)(标)(签)(展)(示)(信)(息)(的)(真)(实)(、)(规)(范)(,)(为)(食)(品)(生)(产)(经)(营)(和)(市)(场)(监)(管)(提)(供)(技)(术)(依)(据)(。) (“)(对)(于)(企)(业)(应)(该)(通)(过)(标)(签)(向)(消)(费)(者)(传)(递)(哪)(些)(信)(息)(,)(通)(则)(中)(有)(非)(常)(明)(确)(的)(规)(定)(。)(”)(李)(宁)(表)(示)(,)(例)(如)(都)(是)(酸)(奶)(,)(如)(果)(标)(注)(“)(发)(酵)(乳)(”)(,)(表)(明)(它)(是)(以)(乳)(和)(乳)(粉)(为)(原)(料)(经)(菌)(种)(发)(酵)(制)(成)(,)(不)(添)(加)(其)(他)(配)(料)(;)(而)(“)(风)(味)(发)(酵)(乳)(”)(则)(可)(以)(添)(加)(糖)(、)(果)(蔬)(谷)(物)(等)(其)(他)(配)(料)(。)(因)(此)(,)(食)(品)(标)(签)(传)(递)(的)(信)(息)(必)(须)(准)(确)(、)(真)(实)(、)(与)(实)(物)(相)(匹)(配)(。) (此)(外)(,)(专)(家)(建)(议)(,)(市)(场)(监)(管)(等)(部)(门)(要)(加)(大)(线)(上)(线)(下)(的)(监)(管)(力)(度)(,)(对)(原)(料)(、)(生)(产)(、)(储)(存)(及)(销)(售)(等)(各)(环)(节)(进)(行)(溯)(源)(,)(确)(保)(食)(品)(数)(字)(标)(签)(真)(实)(可)(靠)(,)(保)(障)(食)(品)(安)(全)(。)(同)(时)(,)(对)(涉)(及)(数)(字)(标)(签)(造)(假)(的)(食)(品)(企)(业)(,)(采)(取)(零)(容)(忍)(的)(态)(度)(,)(从)(严)(从)(重)(予)(以)(查)(处)(,)(对)(屡)(教)(不)(改)(的)(食)(品)(企)(业)(,)(取)(消)(食)(品)(产)(销)(的)(资)(质)(,)(责)(令)(永)(久)(退)(出)(食)(品)(市)(场)(,)(以)(此)(倒)(逼)(食)(品)(企)(业)(必)(须)(规)(范)(经)(营)(。) (“)(我)(国)(开)(展)(数)(字)(标)(签)(试)(点)(,)(并)(将)(在)(食)(品)(安)(全)(国)(家)(标)(准)(中)(纳)(入)(对)(数)(字)(标)(签)(的)(要)(求)(,)(已)(经)(走)(在)(世)(界)(前)(列)(,)(体)(现)(出)(我)(国)(在)(食)(品)(安)(全)(标)(准)(领)(域)(逐)(步)(成)(为)(领)(跑)(者)(。)(”)(中)(国)(工)(程)(院)(院)(士)(、)(国)(家)(食)(品)(安)(全)(风)(险)(评)(估)(中)(心)(总)(顾)(问)(陈)(君)(石)(说)(,)(除)(了)(数)(字)(标)(签)(,)(正)(在)(修)(订)(的)(食)(品)(安)(全)(国)(家)(标)(准)(对)(于)(食)(品)(生)(产)(日)(期)(、)(保)(质)(日)(期)(、)(营)(养)(声)(称)(、)(营)(养)(标)(签)(等)(要)(求)(都)(进)(行)(了)(相)(应)(完)(善)(,)(对)(于)(我)(国)(食)(品)(标)(签)(的)(科)(学)(化)(管)(理)(具)(有)(重)(要)(意)(义)(。) (吴)(佳)(佳) (【)(编)(辑):(卞)(立)(群)(】)